Each year, Corona hosts Corona Sunsets festivals worldwide to build brand equity and reinforce its positioning. With a focus on brand experiences, Corona seeks to inspire consumers to disconnect from daily routines and reconnect with their essential nature. To support this vision, we propose a seamless, data-driven web app to involve participants, gather significant data, and facilitate accurate consumer categorization. This tool would enhance Corona’s future recontact strategies and media optimization efforts, inviting users to feel part of a connected community through engaging gamification.