For the launch of the new Nike Vapormax, I decided to flex my creative muscles by designing a landing page to celebrate the new sneaker. I gave myself a simple brief: create a user-centered digital experience that plays to my strengths as an art director, while forcing me to learn new techniques and IA structure.

Since the sneaker sole is the main innovation on the Vapormax, I put together a visual language around the concepts of lightness and air. The Innovation page uses this language to tell a product story, leading the viewer through the unique features, one step at a time. The Shop page features an interactive buying model, where the viewer can buy and browse, without losing the branded experience.